Meet standards & practices, denim for the premium label lover on any budget.   Conceived to deliver the fit, feel and styling of your $200 jeans at a price that’s anything-but,  standards & practices is dedicated to the girl keeping on-trend and on-budget. Always fashion-forward and figure-flattering, standards & practices has earned a fan following spanning Hollywood insiders and savvy fashionistas from coast to coast.

Not only is the collection on-trend and affordable, but it is also eco-chic. Each pair of indigo jeans is produced using Ozone Technology, thus decreasing our carbon footprint. So while the denim world lags on the eco-friendly trend, standards & practices forges ahead as a pioneer brand committed to embracing green initiatives in its manufacturing.

Greener technologies. Cleaner environment. Innovative design.

Setting the standard… because style doesn’t have a pricetag.